Brajendranandana Dasa remembers:
During their darsana regarding distributing books in the subways, Bali Mardana Prabhu asked, “Srila Prabhupada, they are saying they are from Apple Records is that ok?”
Srila Prabhupada pretended not to hear, or at least externally he seemed not to have heard, “Do not sell records! Sell books!"
Bali Mardana quickly replied, “No, no Srila Prabhupada, they are saying they are from Apple Records and they are selling books. Is that ok?"
Srila Prabhupada laughed “It’s like Rupa Goswami said: ‘First make them Krishna conscious then give them the rules and regulations.’ Somehow or another get them to take a book and to utter the word ‘Krishna’”.
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